How to have effective internal communication

Too little communication can lead to staff demotivation. Too many messages can lead to confusion. Below has 10 tips for effective internal communication:

1. Lead from the top
2. Conduct an audit - understand what the target market needs and thinks
3. Communication is 2 way - listening is harder than talking, proving you have listened is even harder
4. Don't get mesmerised by media- choice of communication channel should be determined by the message and the circumstances.
5. Face-to-face is best - employees usually want to hear the news from their own managers and supervisors.
6. Have something to say - top down should knows the direction given to each and everyone
7. Constantly measure how well the messages are being received, and how the process of communication is viewed by staff.
8. Honesty is the best policy.
9. External and internal messages should be coincide to have a competitive edge.
10. Communication is an integral part of the management process. It is not an afterthought.