Communications skills for difficult situations can often become a hallmark of a great organisation, particularly in its most critical and public moments.
History is full of examples of corporations that issued short-sighted and self-serving statements that damaged their public reputations, often at the worst possible times. In contrast, good crisis communication has often been part of the signature moments of many companies.
At a deeper level, organisations also brand themselves in the ways that they communicate day in day out with their employees. Understanding how to use the language effectively can serve as an antidote to the bland, infuriating corporate twaddle that often announces changes ranging from new rules to layoffs. The same skills that create good customer service, when deployed across an entire organisation, can form the foundation for a workplace that is liked and trusted by every one.
So if you empathise, admit error, accept responsibility, say you're sorry, provide restitution, and promise not t do it again, you will find that customers will be incredibly forgiving and become stronger allies for your brand. It goes for the same to internal customers- your employees.
Employing back your ex staff does not mean you are employing a unfaithful employee. They come back for a reason, they still think that you are the best employer and they will definitely be more hardworking than your employees now.
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