It doesn't always feel good to go to extreme lengths to pacify a customer. It can be hard to remember the upside, to know that your work is ultimately going to pay of. So here is an overriding philosophy which can help you through thankless moments: Individual customer are irreplaceable. Regardless of the size of your market segment, once you start writing customers, we can predict the day in the future when you will be out of business. Think you have a huge market and it is okay to kiss off customers and replace them down the road? Making this assumption will let imports chip away at the edges until there was little remaining as a core.
My suggestion is that you think of every one of your customers as a core customer - and treat the loss of a customer as a tragedy to be avoided.
No comments:
Post a Comment